Having Difficulty Writing A Compelling Offer? Click On A TV Infomercial!
Yes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TVinfomercials!Now, just give me a second here.Remember when you first started learning how to write copy? Whether for a classified ad or a sales letter, it was drummed in that it had to be a 'compelling offer,' heavy on benefits, not features. But, telling the difference between benefits and features, plus putting together the offer in a convincing way, was a bit tough.Then, late one night, I stumbled (clicked?) onto a secret treasure trove of ideas, that I've continued to use to this day.If you want to hear benefit-laden offers presented in a emotional and compelling manner, just watch the infomercials!Note how they effectively use the following (think you could incorporate any of these in your offers?):*Testimonials. The participants describe the products used on a very emotional level. Because they took a chance and ordered, their complexions are now clearer, waistbands looser, their meat grills easier (and with less fat)...By positioning the testimonials in such a way that the audience identifies with them makes the 'what's in it for me' come across in a very clear and compelling way.*The Concept of Value.
A full-size product comes with a free 'travel size.' The order comes complete with bonus audio tapes and 'quick start' videos. Or you get a lovely bathrobe along with the leg waxing kit. *Proof. An extension of the testimonial, benefits are often presented visually. Before/after pictures are shown for a weightloss product or acne treatment.
Live makeup demonstrations show how beauty can be yours, instantly. Copies of cancelled checks are displayed for houses purchased using a real estate system.*Urgency. The products can only be ordered by 800 number, available only during the show. Or there is only a limited amount of product available. A counter is shown onscreen, rapidly clicking down towards zero.
It's a clear message: if you don't buy now, you miss out!*Ironclad guarantee. Infomercials always include a 30-day trial period. And the chance to keep part of the offer 'as their gift' if they decide to return the product. It's presented as a no risk, win-win situation. Always.*The Upsell.
When you call to order, the operator's script always includes an upsell. Offering vitamins to go along with the fitness equipment. Or complimentary magazine subscriptions. They capitalize on the customer's mood to buy.So, if the thought of how to write a compelling offer is keeping you up at night, do yourself a favor, and just hit your TV's power button.Anthony Robbins, Carlton Sheets, VanessaL. Williams, Ron Popeil, George Foreman, Susan Powter, Victoria Principal, et al, I salute you!.
Balance transfers
One of the most adopted ways of debt reduction is balance transfer. A lot of people, however, also use balance transfers as a mechanism to continue their journey into the debt trap. Here we are going to talk about the scenario where you are actually using balance transfers as debt reduction mechanisms.
Newspapers, magazines and television are all full of advertisements on balance transfers. Almost all credit card companies offer balance transfer propositions especially to attract new customers. So what steps should one follow in selecting a credit card to transfer current balances to? Here is a list of steps which will prove helpful to you:
1.
Collect all the information about balances that you currently hold on different cards and the APRs applicable for each.
2. Prepare a matrix and ranking of what debt you want to transfer to the new credit card. This will generally be based on the balance on each credit card...
Checks > Balance transfers
Major Remittance Study Released
BOSTON (ContentDesk) November 11, 2005 -- Results of a landmark Study reveal that "Continued adoption of higher speed image-based remittance processing systems has improved both the quality and cost effectiveness of lockbox operations by 11% since 2001 when the study was last done." The newly released 2005 Remittance Processing Benchmarking Study reports on the results of a comprehensive survey conducted by The Association for Work Process Improvement (TAWPI) and Dove Consulting."The purpose of this study is to gather information which can help remittance processors assess their performance relative to their peers," said TAWPI President Frank Moran.
"In addition to questions drawn from the 2001 study, this analysis is more reflective of recent changes in the remittance processing environment such as ARC and Check 21.""This research was conducted to provide remittance processing professionals and solutions providers information that is relevant to the current environment," said...
Checks > Major Remittance Study Released
Before Entering Into That Payday Cash Loan...
Payday cash loans are starting to become the most popular way for people to borrow money. This is partially because they are just so much more convenient then other professional loan alternatives. A store offering a payday cash loan is almost as easy to find these days as a corner coffee shop. They are everywhere, and no longer just in the big cities. They're also popular because getting one of these loans is simple.
It doesn't involve a complicated application, paperwork, or credit checks.
There are alternatives though, and these are important to check out before making the hasty choice to run in to get an easy payday cash loan. First and foremost, do you really need the money? While running low on funds for rent is a definite reason for getting cash quick, as is needing food for that matter, but being the first to get a new video game or grabbing...
Checks > Before Entering Into That Payday Cash Loan...
The Complexity and Risk of Check 21 Imaging Operations
New Research Report by Mercator Advisory Group - This report identifies five areas of risk involved in deploying large projects and then identifies many specific risks inherent in Check 21 and distributed check imaging.
While each individual financial institution ultimately faces its own unique circumstances, the report presents the key areas that every financial institution needs to consider and we trust that the report will be instrumental in guiding the institution's auditing of their own risk assessment effort.Before Check 21, the paying bank had both access to the physical check and the liability associated with any illegible image -- but this all changes in October when sweeping changes will go into effect based on the Check 21 legislation.
Check 21 creates a substitute check, generated from an image, that is a legal document.
The legislation also shifts liabilities between the paying bank and the bank that first converts a check into an image or accepts...
Checks > The Complexity and Risk of Check 21 Imaging Operations
Expensive or Cheap Loans = Money lost or saved
Borrowing is always a costly affair. If the cost is not tangible in terms of interest, there is the factor of the moral obligation to repay. When a borrower decides on taking a loan, he is faced with a wide choice. In today's market you don't have to go searching around. There are lots of financial institutions who routinely bombard the consumers with advertisements and invitations to take loans.
It is almost as if taking a loan is now a necessity for all.
When you decide you require a loan, you must determine how much you really need? Also budget your expenses and know how much you can afford to pay in monthly installments as well.
How then do you go about making your choice? Does it solely depend on who is ready to give you the amount you need? Or does it depend on how successfully the bank has advertised their product to you? If you must choose, then choose a loan that is cheap not expensive as that will determine how much you save at the end.
Expensive or Cheap Loans = Money lost or saved
Checks > Expensive or Cheap Loans = Money lost or saved
Fast Cash Loans
Fast Cash Loans are special type of loans that can help tide you over tricky financial situations. These short-term cash loans are easily available in a short period of time, and lenders provide the cash requested without much of a hassle.
Fast cash loans are available to employed persons who have a bank account with direct deposit capacity. Once a loan is applied for, the lender checks all the necessary requirements, and the loan will be sanctioned instantly. The required funds are then electronically transferred into the customer's accounts and is available immediately or the very next day.
For repayment, the money is withdrawn electronically.
When repaying, the borrower must have the required amount in the account to pay the fee charged for the loan. If there is a shortage of funds in the account and the amount is not paid within the due date, the customer has to pay a double fee. Failure to pay the amount results in an increase in interest, which...
Fast Cash Loans
Checks > Fast Cash Loans
Young Chef Turned Author, Entrepreneur Promises to Heat up Primetime
Miami, Florida (ContentDesk via ContentDesk Direct) February 28, 2006 -- Chef Adrianne Calvo, author of cookbook Maximum Flavor and owner of Terra Dolci, Corp., launches Maximum Flavor Productions. This super young chef phenomenon, (as Rocco Dispirito calls her) is hoping to revolutionize the way people watch food on television. America is at a point where there needs to be three dimensional shows. My shows will have purpose, education, and entertainment....
Checks
Checks > Young Chef Turned Author, Entrepreneur Promises to Heat up Primetime
How to get a Ring Size for a Surprise Gift.
Giving a ring to a friend or loved one is a great way to show that they are important to you. The biggest problem you will encounteris choosing their correct ring size. We at Titanium Rings Studio havecome up with some sneaky tips for getting the correct ring size.Find a friend of theirs & ask for their help with your surprise gift, make them a confidante, a cohort, fellow schemer and a sneak! When the present comes they get to be a part of it. I don't know...
Checks Having Difficulty Writing A Compelling Offer? Click On A TV Infomercial! How to get a Ring Size for a Surprise Gift.
Checks > How to get a Ring Size for a Surprise Gift.
Extended Auto Warranty
If you are buying a used car or intend to keep your present long after its warranty has expired, it may be wise to invest in an extended auto warranty. This kind of protection can save you a lot of money in the long run, and also give you peace of mind knowing that your car will get the best possible care.
An extended auto warranty can set you back about $1,000. This amount may seem steep at first, but without warranty, you will spend around $3000 if your electrical system breaks...
Checks > Extended Auto Warranty
Refinance After Bankruptcy
Refinancing your mortgage after bankruptcy is actually the same as replacing it with an entirely new mortgage. The most common reason for refinancing your mortgage after bankruptcy is to get a lower interest rate and save money over the length of your mortgage. It is possible for you to lower your payments and save money each month and there has never been a better time to refinance. Mortgage lenders will consider refinancing your mortgage after bankruptcy because the risks involved in refinancing...
Refinance After Bankruptcy Checks Having Difficulty Writing A Compelling Offer? Click On A TV Infomercial! refinance
Checks > Refinance After Bankruptcy
Health Update: Have your Chocolate and Eat it, too!
According to the Congress of the International Society on Thrombosis & Haemostasis, a report released on August 10, 2005 elaborates how "Cocoa is the New Red Wine..."In Southampton, England, a research team headed by Dr. Denise O'Shaugnessy, presents new evidence that drinking a cup of cocoa is benefiicial in the prevention of potentially life-threatening strokes and heart attacks. Per Dr. O'Shaugnessy, "Cocoa contains a substance called flavenoids, which are also present in red...
chocolate
Checks > Health Update: Have your Chocolate and Eat it, too!